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Posted on 28th Jun 2026
In most online stores, the answer to the question “what actually sells?” only seems simple. We see traffic. We see clicks. We see page views. But that still does not tell us which storefront elements actually lead to carts, orders, and revenue. A related products section may have a decent CTR,...
Posted on 20th Jun 2026
Email Marketing for Magento - how the modules and packages work from signup to analytics Many stores still treat the newsletter in Magento as a simple add-on: a signup form, a list of email addresses, and an occasional campaign send. But when you look at this set of modules more broadly, you see s...
Posted on 1st Jun 2026
How to implement AI in Magento 2 so it makes business sense Artificial intelligence in ecommerce can easily become a fashionable add-on that looks good in a presentation but changes very little in the day-to-day work of the store. In Magento 2 this is especially visible. Stores try to launch a cha...
Posted on 10th Apr 2026
Sentry in Magento 2: technical store observability with the Kowal_Sentry module What Sentry is and what it is actually used for Sentry is most often associated with error tracking, but in practice it is an observability platform that combines several layers of application diagnostics: except...
Posted on 4th Apr 2026
In many Magento 2 projects, the topic of product recommendations starts with a simple assumption: you need to show the customer a few extra products on the product page, in the cart, or during checkout. The problem appears very quickly. Magento's standard related, upsell, and cross-sell mechan...
Posted on 29th Mar 2026
Updating Magento 2 is one of those topics that seems obvious in theory, but in practice it tends to be postponed indefinitely. "We'll do it later." "We can't risk it right now." "The store is working, so let's not touch it." The problem is that skipping Magento updates is not a neutral decision....
In most online stores, the answer to the question “what actually sells?” only seems…
Sentry in Magento 2: technical store observability with the Kowal_Sentry module What…